We develop fintech products and services that benefit people

Management Financial Group comprises of leading companies specializing in the provision of non-banking financial services in Europe.
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  • We believe in providing financial

    access for everyone
    We develop innovative business models through strategic vision and planning derived from the many years of financial expertise of our companies.

Management Financial Group (MFG) is a holding company, uniting leading providers of non-bank financial services in Central and Eastern Europe.

  • More than 8 300 employees and associates in over 450 offices in Bulgaria, Ukraine, Romania, Poland, Spain, North Macedonia and Croatia.
  • We manage a rich portfolio of successful business models in the field of consumer loans, loans for micro and small businesses, credit cards, digital business and other alternative financial products and services.
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Who we are

We put our customers and employees at the heart of whatever we do

We have the ambition to establish ourselves as one of the fastest growing financial service providers in Central and Eastern Europe.

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We share knowledge, experience, and various worldviews within our companies and set no boundaries so that we can achieve our goals together.
  • Many Years of experience in financial services
  • 450 + offices worldwide
  • 8300 + employees 

We think and act on a large scale in our business decisions

We brings together companies with different experience, history and traditions.
We have more than 8 300 employees and associates in over 450 offices in Bulgaria, Ukraine, Romania, Poland, Spain, North Macedonia and Croatia.
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We bring together companies
with different experience,
history and traditions.

We are focused on developing and commercializing a comprehensive portfolio of financial services, including lending, payments and investments.

Our Companies

We build sustainable companies that are in harmony with society, nature and people.

We attract talents, invest in them, develop them, and turn them into ambassadors of our companies beyond our current geographical outlines.
  • See the latest business stories from our leading companies
  • Be the first to follow our latest company news and announcements.

  • MCash celebrates its 7th birthday

    On April 5th 2022 we celebrated 7 successful years on the market together with MCash. With humanity and personal attitude, the company has become a trusted partner for thousands of northern Macedonians, giving them the opportunity for financial inclusion and support.

  • White Card celebrates 10th anniversary

    On May 5th 2023 White Card celebrated its 10th anniversary. The card, which has won the hearts and trust of over 130,000 active cardholders, has been on the market for a full ten years.

    For a decade now, the teams behind White Card have been building lasting and long-term relationships with clients based on humanity and transparency, focusing on their specific needs and opportunities, and taking responsibility for their financial inclusion and well-being.

  • (VIDEO) The power of good drives the ambitions of Easy Credit, part of MFG. The company turns 19 on April 1st.

    For almost two decades, Easy Credit has established itself as a leader and innovator in consumer lending in Bulgaria. With more than 4,200 committed colleagues, the company relies on our group values of humanity, innovation and responsibility and is a benchmark for responsible practices and good treatment of people in the organization, customers and communities. Together with them, we also walk the path of the power of good that they took.

  • Humanity Month at MFG: a volunteering mission at the Mother and Baby unit in Sofia

    At MFG, one of the leading values is humanity. We believe in the power of doing good that is shared and inspires us to be better people and colleagues. We are aware of our place and influence in society and readily assist people and communities in difficulty.

  • Bring Your Kid To Work: kukeri workshop at MFG

    Our first-ever children's Surva workshop was held at MFG headquarters in the beginning of February 2024. 

    The bring-your-kid-to-work event not only brought joy to our colleagues and their children but also served as a unique opportunity to strengthen our company culture and showcase our commitment to fostering a family-friendly workplace. 

  • "Instinct" - the new player in insurance with ambitious goals

    The company will attempt to increase trust in the sector, but it is aware that efforts in this direction must be made by all participants in the insurance market.

    It is not often that a young company sets itself the goal of positively influencing an entire market, especially in a more conservative sector like finance. The ambitious task, which is not just a dream, belongs to "Instinct" Ltd. It aims to be different and not just talk about "customer-centric solutions", but to truly focus all its energy, experience, and knowledge of the insurance market and consumers to bring about this change. The company obtained an insurance license in February of this year and began its operations on June 19th. It is part of the Management Financial Group (MFG) conglomerate, which is definitely beneficial for its rapid development, as it already has 20,000 clients.

    Necessary Changes

    CEO Evgeni Benbasat is not afraid to admit that insurance in Bulgaria remains largely misunderstood, slow, and sluggish.

    Overall, MFG data shows that there is a significant degree of misunderstanding and low awareness regarding insurance and insurance products, especially among certain social groups, particularly those with lower educational attainment. This serves as a barrier to higher levels of insurance service utilization, informed choice, and associated consumer satisfaction.

    "At the group level, we believe that with the entry of the insurance company 'Instinct' into the insurance market and given the knowledge and experience of the MFG group, we will contribute to increasing citizens' awareness of the specifics and benefits of insurance products," explains the company's perspective. They emphasize that this is especially true for those Bulgarians who have a secondary education or lower and who are most often at risk of financial hardship in case of property loss, accidents, or illnesses.

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    Therefore, the young company will strive to increase trust in the sector and understanding of the protection offered by various types of insurance. It will develop and offer innovative insurance products to the market or enhance existing ones according to the needs and expectations of consumers. Its desire is to change the overall perception of insurance companies in the market by being:

    • Faster - making quick decisions, paying promptly, or providing feedback quickly;
    • Simpler - not complicating processes and speaking in an easy and accessible language;
    • More caring - doing everything with the customer in mind - decisions, products, processes;
    • More transparent - with clear terms, openly stating what is covered and what is not;
    • More innovative - creating new and different solutions that are in line with modern trends.

    The company is not deluded into thinking that only its efforts will be sufficient in this direction. Therefore, joint actions of the entire sector are needed, especially good practices, good products, and good, fast, and fair customer service.

    Target Audience

    The insurer's products are currently offered to existing and potential customers through the trade network of the group's credit institutions ("Easy Asset Management", "Viva Credit", "Access Finance"). The profile of the clients served by them is of the sub-prime category, who are outside the interest of banks, with 88% of them having a secondary education or lower. "This specific group of clients prefers to receive information through direct channels for the sale of financial services, and thus direct contact with our consultants helps to achieve a higher level of customer engagement in explaining the benefits of insurance," explain the company's representatives. At present, the company offers credit protection and credit card protection to them.

    The penetration of non-compulsory insurance products into the potential target group of MFG is extremely low due to the objective difficulty in sales resulting from the low financial culture and limited financial capabilities of these consumers. "We started working with this customer segment on June 19 and already have 20,000 clients, which we consider a serious achievement and a clear signal that this segment has potential and requires much more work," say representatives of "Instinct" Ltd.

    Development Plans

    The company's ambition is to surpass the already established markets of other companies in the group. The company's management explains that sales will begin with external partners such as brokers, travel agencies, etc., which are outside the group's own trade network and customer base of MFG, in October, and will also seek higher segment clients.

    The company is prioritizing the development of its online sales channel, targeting customers who mainly use technology through computers, phones, or other devices. The next products it plans to offer to the market are related to home protection and travel protection.

    At this stage, there are no plans for entering the mandatory insurance market. The focus will be on non-compulsory insurance products directly related to health and personal material well-being risks, such as: fire and natural disaster protection and other property damage; accident and illness; financial losses; legal expenses; travel assistance, etc.

    The company promises to offer products that are unique to our insurance market very soon.

    As part of MFG, the company will subsequently seek development in EU countries where other companies from the group operate - Romania, Poland, Croatia, Spain. And it plans to do so soon.

  • Iuvo named fintech company of the year by B2B Media

    On July 14th, 2023, the 9th annual B2B Media Awards were held, and iuvo received recognition in two categories: first place for Fintech Company of the Year and second place for Successful Growth on International Markets with the product iuvoSAVE.

    The company is delighted that their diligent efforts have been acknowledged, providing them with further motivation to pursue continued growth. Over the past seven years, iuvo has been the preferred destination for the savings of over 40,000 investors, establishing itself as one of the most prominent European P2P marketplace platforms. Receiving the esteemed award for Fintech Company of the Year is a genuine honor for us.

    Iuvo’s proudest achievement lies in the development of the iuvoSAVE product. It was conceived to address the needs of investors seeking a swift and user-friendly solution, requiring no prior experience or time commitment, offering an attractive fixed return rate and duration for enhanced predictability, as well as providing quick liquidity options. The company is pleased to note that iuvoSAVE has successfully attracted investors from multiple countries within the European Union. In just over a year, iuvoSAVE has already accounted for over 16% of our portfolio.

    iuvo extends its heartfelt gratitude to all who have chosen and continue to choose its products for their savings endeavors!

  • With the #PowerofGood the children's hematological department at ISUL hospital in Sofia was renovated

    On May 12, 2023 (Friday) in the presence of doctors, donors, volunteers, parents and patients, the renovated children's hematology center was opened at the Clinic for Children's Clinical Hematology and Oncology of the Tsaritsa Joanna Hospital (ISUL) in Sofia. The center cares for and treats children with severe and rare hematological diseases on a daily basis.

  • Microsoft included a meeting with MFG and Smart IT in the business program during the visit of key representatives of the giant to Bulgaria

    On April 20, a strategic meeting was held between representatives of MFG and our IT hub Smart IT and key representatives of Microsoft.

  • MFG with great acclaim at Forbes Bulgaria Business Awards 2023 in the finance sector

    MFG was among the finalists of the Forbes Bulgaria Business Awards 2023 for company of the year in the finance sector!
    To be one of the three companies that received such a prestigious assessment is already a victory!

  • Mi Prestamo marks its first anniversary!

    One of MFG’s newest companies celebrates a successful first year.

    On March 10, 2023, the first client of Mi Prestamo successfully signed their first loan agreement in Valencia, marking the beginning of the company’s success story in Spain. With rich experience and extensive financial expertise, the company aims to become a leader in the consumer credit sector in the country.

    Every beginning comes with its challenges, but thanks to the confidence and dedication of its team, Mi Prestamo believes it will achieve its set objectives.

    In this first year, the company successfully provided over 3600 credits in its physical locations with principals worth of €1,500,000. The collected amount by the end of this period reached an impressive €1,000,000.

    However, this is just the beginning of Mi Prestamo's story! Over the next three years, the company plans to open 80 new offices throughout Spain, including points of sale in major retail chains, and expand its portfolio of financial products. Mi Prestamo will continue to offer successful and sustainable credit solutions.

    Happy first anniversary, Mi Prestamo! The best is yet to come!

  • MFG Inc EAD, part of the MFG Group, received a general insurance license

    On February 9, 2023, the Financial Supervisory Commission (FSC) issued MFG Inc. EAD (in the process of being established), part of the Management Financial Group (MFG), a license for a non-life insurance company, pursuant to Art. 29, para. 1, item 2 of the Insurance Code.

  • MFG Invest Debut on BEAM Market of BSE

    On January 6, trading in shares of MFG Invest AD began on the BEAM market of the Bulgarian Stock Exchange, following the success of the initial public offering (IPO) on December 6, 2022, in which the company raised over BGN 4 million.

  • AXI Card Poland Turns 4

    On July 22, 2022, we celebrate yet another birthday - that of AXI Card Poland.

    Four successful years have passed, during which more than 16,000 users chose the accessible credit card offered by AXI Card. The team continues to work tirelessly to provide even more users with the opportunity for financial inclusion and access to affordable financial services.

    We wish our colleagues to remain enthusiastic and bold, because with the spirit of success that we carry together, we can achieve every dream.

  • Iuvo turns 6!

    On July 22, 2022, we celebrate iuvo's birthday.

    Our peer-to-peer lending platform gives our clients the freedom and opportunity to manage their funds and achieve good returns. "Iuvo" means "I help," and that's exactly what the company's team does – assists users in investing successfully and reaping benefits from it. With expertise and personal attention, iuvo colleagues are trusted partners to over 30,000 clients.

    We wish the team to continue developing just as successfully and accumulating new professional achievements. When you have like-minded allies, it's easy to move forward together.

  • iCredit Romania Turns 11

    Time truly flies, and on July 13, 2022, we celebrated the 11th anniversary of iCredit Romania. It feels as if it were just yesterday when the company celebrated its milestone. Eleven exciting, successful, and memorable years have passed. We congratulate the team, which has worked tirelessly with passion, ambition, and dedication to meet the needs of over 220,000 clients. With colleagues embodying the values we believe in, we know that many more years of success and unity lie ahead of us. Congratulations!

  • Viva Credit Celebrates Its 10th Anniversary

    On June 1st, 2022 the MFG community celebrates 10 years since the establishment of Viva Credit. As the leading non-banking financial institution in Bulgaria, offering credit solutions, it has become the trusted choice of over 100,000 Bulgarians. With their cohesive and motivated team, the Viva Credit team will continue to accumulate successes and satisfied customers, of which we are certain. Therefore, we wish them to remain just as humane, determined, and resilient.

  • Easy Payment Services - 7 years of success and innovation!

    On March 3rd, 2022, we celebrate the seventh anniversary of the establishment of Easy Payment Services (EPS)!

    The company holds a full passport for providing payment services and issuing electronic money in the European Union, and, dare we say, ranks among the best in the market.

    The EPS team has embraced the mission to deliver innovative credit and payment products to its clients, free from hidden fees and burdensome conditions.

    We wish the team of innovators to continue dreaming boldly and working confidently as part of the fintech sector and the MFG ecosystem. Together, we will embrace every forthcoming exciting challenge.

  • Fintrade turns 7

    On February 25th 2022 Fintrade celebrated their seventh anniversary. We celebrate another year together with our colleagues. Undoubtedly happy are the customers of the company whose small business Fintrade supports and provides with the security that they can meet any challenge. According to some 7 is a lucky number that brings succeeds to any endeavor. We wish Fintrade team next year to be filled with successfully implemented projects and even more satisfied customers.

  • Mobile payment pioneer Settle enters Bulgaria

    Settle is a pan-european mobile payment service, available as of today in 22 european markets. Like most payment networks, Settle relies on local partnerships and distribution in each individual market.